diff --git a/sentry_sdk/api.py b/sentry_sdk/api.py
index d60434079c..a6b3c293dc 100644
--- a/sentry_sdk/api.py
+++ b/sentry_sdk/api.py
@@ -388,6 +388,10 @@ def start_transaction(
 
 def set_measurement(name, value, unit=""):
     # type: (str, float, MeasurementUnit) -> None
+    """
+    .. deprecated:: 2.28.0
+        This function is deprecated and will be removed in the next major release.
+    """
     transaction = get_current_scope().transaction
     if transaction is not None:
         transaction.set_measurement(name, value, unit)
diff --git a/sentry_sdk/tracing.py b/sentry_sdk/tracing.py
index ca249fe8fe..fc40221b9f 100644
--- a/sentry_sdk/tracing.py
+++ b/sentry_sdk/tracing.py
@@ -613,6 +613,16 @@ def set_status(self, value):
 
     def set_measurement(self, name, value, unit=""):
         # type: (str, float, MeasurementUnit) -> None
+        """
+        .. deprecated:: 2.28.0
+            This function is deprecated and will be removed in the next major release.
+        """
+
+        warnings.warn(
+            "`set_measurement()` is deprecated and will be removed in the next major version. Please use `set_data()` instead.",
+            DeprecationWarning,
+            stacklevel=2,
+        )
         self._measurements[name] = {"value": value, "unit": unit}
 
     def set_thread(self, thread_id, thread_name):
@@ -1061,6 +1071,16 @@ def finish(
 
     def set_measurement(self, name, value, unit=""):
         # type: (str, float, MeasurementUnit) -> None
+        """
+        .. deprecated:: 2.28.0
+            This function is deprecated and will be removed in the next major release.
+        """
+
+        warnings.warn(
+            "`set_measurement()` is deprecated and will be removed in the next major version. Please use `set_data()` instead.",
+            DeprecationWarning,
+            stacklevel=2,
+        )
         self._measurements[name] = {"value": value, "unit": unit}
 
     def set_context(self, key, value):
diff --git a/tests/tracing/test_misc.py b/tests/tracing/test_misc.py
index 040fb24213..b954d36e1a 100644
--- a/tests/tracing/test_misc.py
+++ b/tests/tracing/test_misc.py
@@ -323,6 +323,48 @@ def test_set_meaurement_public_api(sentry_init, capture_events):
     assert event["measurements"]["metric.bar"] == {"value": 456, "unit": "second"}
 
 
+def test_set_measurement_deprecated(sentry_init):
+    sentry_init(traces_sample_rate=1.0)
+
+    with start_transaction(name="measuring stuff") as trx:
+        with pytest.warns(DeprecationWarning):
+            set_measurement("metric.foo", 123)
+
+        with pytest.warns(DeprecationWarning):
+            trx.set_measurement("metric.bar", 456)
+
+        with start_span(op="measuring span") as span:
+            with pytest.warns(DeprecationWarning):
+                span.set_measurement("metric.baz", 420.69, unit="custom")
+
+
+def test_set_meaurement_compared_to_set_data(sentry_init, capture_events):
+    """
+    This is just a test to see the difference
+    between measurements and data in the resulting event payload.
+    """
+    sentry_init(traces_sample_rate=1.0)
+
+    events = capture_events()
+
+    with start_transaction(name="measuring stuff") as transaction:
+        transaction.set_measurement("metric.foo", 123)
+        transaction.set_data("metric.bar", 456)
+
+        with start_span(op="measuring span") as span:
+            span.set_measurement("metric.baz", 420.69, unit="custom")
+            span.set_data("metric.qux", 789)
+
+    (event,) = events
+    assert event["measurements"]["metric.foo"] == {"value": 123, "unit": ""}
+    assert event["contexts"]["trace"]["data"]["metric.bar"] == 456
+    assert event["spans"][0]["measurements"]["metric.baz"] == {
+        "value": 420.69,
+        "unit": "custom",
+    }
+    assert event["spans"][0]["data"]["metric.qux"] == 789
+
+
 @pytest.mark.parametrize(
     "trace_propagation_targets,url,expected_propagation_decision",
     [